How to optimize the text, imagery, and framing of ads.
A visual difference implies a semantic difference.
Text and movement can distract viewers from evaluating the ad message.
Eye gaze travels from left to right. Insert an element that blocks viewers' gaze from drifting away from the ad.
Insert cues that viewers are actively monitoring.
Brands need to do something unique to stand out in traditional markets.
Find people who are performing behaviors similar to your desired behavior.
If somebody is riding a bike in slow motion, your brain will struggle to simulate this action because this body movement is unnatural
Associate your ad with an everyday occurrence to help customers think of your ad during these occurrences.
The real tactic isn't viewable even if you adjust the HTML/CSS/JS 😔
Rather than ask viewers to perform a call-to-action, show a visible example of this action.
Your right hemisphere will process the left side of advertisements.
Rhymes feel more accurate and truthful.