Best images, copy, and more. A checklist of tactics that boost sales.
Humans can reduce conversions because they distract from the product.
Isolated photos help customers choose. Contextual photos help them buy.
Men prefer isolated backgrounds, whereas women prefer realistic backgrounds.
Customers prefer grayscale images for future purchases because they imagine these events with less color.
Customers simulate this interaction.
Real estate is expensive in physical stores, and this idea persists in digital stores.
A single choice primes people to make more choices.
Otherwise customers might infer that products are unappealing.
New customers prefer "untouched" collages because they haven't interacted with this content yet.
Customers browse horizontally, but they search for specific products vertically.
Show an image or video of somebody unboxing your product.
Customers believe that unattractive people are more competent.
Customers prefer visual options in early stages of choice.
Tall and skinny products seem rational, while round products seem friendly and emotionally gratifying.
If you read from left to right, you evaluate other stimuli in this pattern.
A dark border separates the exit tabs in the browser from the main interface.
Upward angles look effective, luxurious, and authoritative. Downward angles look easy, portable, and sustainable.
Reviews are more persuasive when they show the reviewer's name, verification status, and product imagery.
Customers are more likely to buy products when they feel a vibration or see a visual change while selecting them.
Profanity communicates stronger feelings about products.
Imperfect ratings are more persuasive.
Customers prefer zoomed-in images for immediate actions because they imagine these actions with a close proximity.
Visual ratings are more persuasive because of anchoring and momentum.
Only 4 percent of businesses respond to negative reviews, yet these responses boost sales.
Links in your navigation menu will dilute the purchase.