Guides
In-depth tutorials
Tutorials
Brand Names
How to structure the sounds and letters in your product or business name
Color
What does each color mean and why?
Fonts
Why do fonts have personality? How can you choose the right one?
Viral Marketing
Why micronetworks are the secret to going viral.
Visual Attention
Which stimuli capture attention and why?
Compilations
Advertising
How to optimize the text, imagery, and framing of ads.
Choice
What happens in our brain when we make a decision?
Copywriting
How to choose the right words and syntax
Donations
Why do people donate? How can charities influence this behavior?
Ecommerce
Best images, copy, and more. A checklist of tactics that boost sales.
Luxury Branding
Why customers splurge on expensive products
Negotiation
A checklist of tactics to optimize your deal.
Packaging
How to choose the right size, shape, and material.
Pricing
Which digits? How high? Best layout? A checklist of pricing tactics.
User Experience
A list of best practices in user experience and interface design.