End Positive Statements With Emojis

Are emojis persuasive?

They can be. AirBnb hosts increase their bookings when they include smiling emojis in messages (Shuqair et al., 2024).

But you need to be careful.

Emojis Should Be

• Supplemental. Don't replace copy (e.g., it's so 😂). You should be to remove emojis without reducing comprehension (e.g., it's so funny 😂). Indeed, supplemental emojis get more likes, retweets, clicks, and purchases (Maiberger et al., 2023).
• End of Sentences. Use them as a supplement conclusion. Keep this in mind 🧠.
• Facial. Smiling faces activate contagion — viewers are triggered to smile because their facial muscles become activated. Indeed, anthropomorphized emojis induce more engagement (Shuqair et al., 2024).
• Positive. Facial emojis activate whichever emotion is depicted. Researchers confirmed this effect in a text exchange with AirBnb hosts. Compared to no emojis: Happy emojis increased satisfaction while confirming the booking, whereas sad emojis decreased satisfaction while mentioning a delay (Shuqair et al., 2024). No emojis are better than sad emojis.

Other Applications

• Use Many Emojis to Grab Attention. Based on 200k AirBnB listings, new sellers increase their bookings when they insert multiple emojis in their listings because they stand out (Orazi et al., 2023). But the emojis needed to be supplemental; substitutive emojis reduced conversions.
• Don't Mix Emojis and GIFs. Including both reduced app subscriptions and usage because the UI looked cluttered (Bashirzadeh et al., 2022).

• Bashirzadeh, Y., Mai, R., & Faure, C. (2022). How rich is too rich? Visual design elements in digital marketing communications. International journal of research in marketing, 39(1), 58-76.
• Maiberger, T., Schindler, D. & Koschate-Fischer, N. Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth. J. of the Acad. Mark. Sci. (2023).
• Orazi, D. C., Ranjan, B., & Cheng, Y. (2023). Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations. Journal of the Academy of Marketing Science, 51(3), 570-597.
• Shuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. (2024). Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour.