End Ads By Illustrating the Next Step
Ad Strategy
End Ads By Illustrating the Next Step
Rather than ask viewers to perform a call-to-action, show a visible example of this action.
Don't tell people what to do.
Show them.
Behaviors seem easier to do if they can be visualized (see my book Imagine Reading This Book).
Insert a visual illustration at the end of your ad, depicting the next step. Want customers to:
- Sign up? Show a cursor clicking a sign-up button.
- Leave a review? Show a review being posted to Yelp.
- Share on social media? Show a message on Facebook.
- Visit your website? Show your URL being typed into a browser.
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